Our Story

Cheerio! Welcome to Piccadilly. A line born from a chance meeting in London, two families merging, and three woman with a heart for creating. Fast forward a few years…add babies, and a passion for beautiful, quality clothing and here we are. Piccadilly was created to fill a market space in children’s clothing we couldn’t find ourselves. Something posh and playful. Classic and different. Southern and European. Our mission is to give our customers beautiful clothing and the freedom to let their littles LIVE in it! Our dresses are handmade, 100% cotton, and machine-washable…so leave the stresses with other dresses and come play in Piccadilly.